All course content is free, and Duolingo monetizes its audience by serving ads at the end of each lesson. Perhaps the most disruptive thing about Duolingo is its price. By gamifying the learning process, Duolingo helps users stay engaged - boosting their chances of success.

To keep users coming back, Duolingo deploys gameplay mechanics like experience points, streaks, and leaderboards. Duolingo solves this problem by using artificial intelligence (AI) algorithms to personalize each lesson for every individual learner so users progress at their own pace.Īnyone who has tried to learn something new knows that staying motivated is hard. In the old system, students follow a standardized lesson plan irrespective of their abilities, which results in a mixed learning outcome. That's pretty convenient, considering the location-based, deadline-driven structure of traditional education programs. To start, users can use the app to learn a new language anywhere and anytime. There are many reasons why Duolingo is so popular. Users have downloaded the app more than 500 million times, making it the top-grossing education app on Google Play and Apple's App Store. Today, Duolingo has 40 million monthly active users (MAUs) using the platform to take courses in 40 different languages.

In 2013, the platform won Apple's App of the Year award - the first time any education app had won this prize. Anyone with a web browser or smartphone can access the platform, which has won accolades for being innovative and easy to use. Image source: Getty Images Duolingo's business modelĭuolingo started in 2011 with the audacious goal to 'develop the best education in the world and make it universally available.' To achieve this, the founders built Duolingo from ground up to meet the needs of an increasingly mobile generation.

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